There are many forms of advertising methods online. The best internet advertising for your business will depend on the nature of your products and/or services and your budget.
Some of the most effective ways to advertising methods include promotional articles, ezine advertising, website advertising, search engine listings and pay per click (PPC) advertising.
Writing an informational article about whatever it is that you want to promote can be very effective in terms of gaining customers and status, and this is also extremely cost-effective. . .in fact, it’s free.
The important factor to keep in mind here is that you are writing to solve the problems of your target market. Your article should not be a “promotional” article about the features or your product or service. Rather, it should be an informational article about how your product/service can help its readers.
Article marketing that you write articles
Article marketing requires that you write (or hire someone else to write) articles. And then you submit these articles to the various article directories. Your cost will be in time but not in dollars (if you choose to create the articles yourself).
This is a great way to get started if you are new to online marketing.
You can pay to have your website listed in the search engines or you can do this for free. To get listed in the search engines does not have to cost you money.
Google is the most recognized in Pay Per click with their Google Adwords platform. This can be an expensive form of advertising if it’s not done correctly.
But many savvy marketers attribute much of their success to pay per click advertising and would rate it as the best internet advertising method. Simply put, PPC ads are those that you see on the right-hand side of the screen when you do a search online for anything.
As a PPC advertiser, you bid on a keyword or keyword phrase that is relevant to your business. How much you bid determines where your ad will appear on the page.
When someone clicks on your ad, you pay Google, or whatever platform you are using, for that click. You can’t get any more measurable advertising results than this!
Methods that create a response
Most content-driven websites offer you the possibility to advertise on their site. And the prices they charge will vary. If you do this form of advertising, you need to do your research to make sure that your potential customers are visiting the sites you choose.
Advertising in ezines (online newsletters), is a great way to get the word out to a very specific and responsive list. Again,
Again, here you need to do your research to see who the ezine is targeting, how responsive the list is and how much your ad will cost. After you start using ezines to promote your products/services, you will start to get a feel for what is working and what is not.