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Facebook Ads Explained 2019 – Part 1

Facebook is one of the most visited sites on the entire internet. It is also the number one social networking site in the world. People from all corners of the globe visit Facebook and interact with others while using it. No one should be surprised that such a platform is also a great way to reach potential customers. Some businesses spend their entire advertising budget on Facebook ads, and they have great success. Here we’re going to help you understand what Facebook ads are and how to use them.

Why Facebook ads are so successful.

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The only company that knows more about your online behavior than Facebook is Google. Some say Facebook knows more about you than Google does. Facebook knows everything about you. Facebook knows what your favorite type of music is, your favorite restaurants, and who you spend the most time talking to. They also know all of this information about the people you talk to regularly. All of this information allows them to come up with a pretty good idea about who you are. Along with all that, you give Facebook quite a bit of information voluntarily as well. You like and follow several people and brands. All of this is information that they use to paint a picture of who you are.

Have you ever seen those little Facebook share buttons on sites?

"Share

Those buttons are also tracking your web browsing outside of Facebook. It’s just another piece of the puzzle when it comes to the amount of information Facebook has about you. They know about your behavior outside of their site as well as what you’re doing on it. Facebook has a pretty good idea of what each of their users likes, dislikes, and where they spend their time online. It’s a vast amount of information that they collect on people all the time.

None of this is meant to scare you.

"Scare

You probably already know that Facebook is collecting all kinds of information about its users. This meant to show you that it’s possible to target the exact type of customer who is interested in what you have to offer them. You see, Facebook collects all of this information to make buying advertising on their site more attractive to advertisers. Facebook knows that it’s vital to marketers that they’re able to reach the exact audience their offer is suited for. Facebook can pinpoint the correct person your offer is best for because they have all the information required. This is a marketer’s dream come true since they can target a particular group of people who are interested in what they’re selling.

It’s all about putting your ad in front of the perfect person.

"Que

Hopefully, now you can see why Facebook collects this information. Also, you can probably see where this is going. You have something you want to sell someone. The goal is to reach the best possible person who will react to your ads. That’s exactly what all of this is about. It’s about you putting an advertisement in front of someone who is most likely to react to it. That is Facebook marketing in a nutshell. You whittle down the perfect buyer until you know exactly who they are. Once you’ve figured out who that person is, then it’s time to show them advertising.

Do market research before considering placing an ad.

"Market

This is probably the one area where people fail the most. It’s not uncommon for online marketers to spend more time thinking about the process of marketing than the people who they are trying to reach. There is a learning curve involved when it comes to using an advertising platform and creating an advertisement. Too often, people spend all of their energy trying to figure out how all of this stuff works and not who their ideal customer is. If there is one reason why most marketers fail, that’s it right there. They haven’t done the homework to determine who is going to buy what they’re selling.

Research and find the perfect customer for your offer.

"perfect

For some of you, this is going to come as second nature. You live, sleep, and eat your niche. While for others, it’s going to take a little bit more research. The first things you’re going to want to ask yourself is how old is the ideal customer? You’ll also want to consider sex, race, and income level. All of these things are an essential part of your marketing plan. If you’re going to be successful, then you’ve got to target the exact customer out of millions of people.

Don’t forget to zero in on their interests.

"Interests

Facebook also allows you to market to people who have specific interests. Does your ideal customer watch a certain television show or listen to a particular style of music? It’s possible to target those who have a specific interest that is related to your niche. You need to consider all of the things your potential customers are interested in. It’s possible to discover an untapped area that people aren’t exploiting yet. If you can find such a demographic, the reward for your efforts will be pretty sweet.

It’s all about putting your ad in front of the person who’s going to react to it.

"Facebook

Up until this point, you may have been wondering what’s the purpose of all of this. Why do you care if your ads are shown to such a small number of people and not the broad general audience that Facebook has? The reason you want to be as specific as possible is that you want your ad shown to only those people who are interested in it. That makes sense. Doesn’t it? Why would you want your funny T-shirt about golfing to be shown to someone who has zero interest in golf? You want your ads only to be seen by those people who have a direct interest in what you’re selling.

Facebook ads are built to convert.

"FB

It’s all about conversions in the end. Facebook fully understands you’re not going to buy ads on their site if the traffic doesn’t convert. The reason why Facebook ads convert so great is that you’re able to target a very specific audience. You can’t be too ultra-niche when it comes to your traffic purchases. You want to show your ads to only those who are genuinely interested in what you have to offer them. It doesn’t make sense to show men products geared towards pregnant women. The end goal is always to achieve the highest amount of conversions possible. The way you do that is by showing the person precisely what they want.

You will have to split test your ads.

"Split

What is split testing? This is the method that you use to find out which ad works the best. You will find that some ads convert better than others. No one makes a high converting ad on their first attempt. You may be surprised to find out that seasoned internet marketers split test their ads. It’s not possible to know right out of the gate if an ad is going to work. Sometimes people respond better to different colors, sales copy, or even the music in a video. You will be surprised by how little tweaks can have a significant impact on your conversions. You should never run an ad without split testing it to see what is the most effective.

Don’t forget to split test your landing pages as well.

"AB

It’s not just enough to split test your ads. You’ve also got to split test the landing pages as well. No one creates a high converting landing page right from the start. You want to keep tweaking it until you’ve got it perfected. It’s going to take some time to learn what people in your niche react to the most when they land on a page. Sometimes it can be surprising to learn that what you think will work doesn’t. It takes quite a bit of trial and error to create the right page that makes the person react in the way you want them to.

Continually tweak your ads and landing pages.

"optimizing"

You can never be happy with your conversion rate. Always try to squeeze as much profit as you can from your ads. There are no such things as over-optimizing your advertising. It’s all about you making the most profit possible with the amount of money you have. You also need to realize that the more money you make, that means you can buy more ads. Your ability to move forward will be dependent on how successful your ads are. If you want to make it big, then you’ve got to never settle for second best.

Thank you for reading this presentation. Click below for Facebook Ads Explained 2019 – Part 2 to read the rest of the report. Thanks again.

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How To Pick a Legitimate Home Business Opportunity

""You’ve seen the emails, the offers, the promises and the claims. Everyone it seems has a way to help you make money online.

But how do you know who you can trust? How do you know what system works? How do you protect yourself?

The fact is that you CAN earn money online from legitimate sources, here’s what to look for when picking an online business opportunity.

Products or Services with actual value

Many companies including large companies like Amazon and ClickBank offer what is known as an Affiliate marketing program, or sometimes called a Reseller program. This allows you to promote a company’s products or services and earn a commission when a sale is made through your website link. The key in knowing what is legitimate is to be sure you are actually promoting a real product, or a digital product, or an actually service. Beware of selling anything that seems without substance, and has no real market value. An example of something suspect would be getting paid to recruit people into a program who have not paid any money to do so. All business online and off works when there is an exchange of money for a product or service. Pyramid schemes exist online and off and are an example of focus on recruitment into a program rather then the sale of an actual product. In the case of a pyramid scheme, and example is someone paying to join a program but receives no product or service of REAL value in return. In short, make sure that you are actually selling something of value.

Customer Service and Support

Legitimate companies that sell actual products and services will support or service what they sell. In other words, good companies will have a Customer Support Department, or a Service Department or Technical Support division to assist customers who have either bought a product or intend to do so. Reputable companies offer this support in any number of ways, online chat, support forums, Twitter, Facebook, telephone support, or online support.

Time in business

Legitimate business opportunities most trustworthy are often those that have stood the test of time. On the web it is very easy to set up a company, sell questionable products and services, then disappear into the night when the business practices come into question. When picking an online business opportunity select a company that has been around for at least a few years. Companies that continue to exist are usually those that demonstrate an interest in keeping their customers happy, are accountable, and adhere to policy and legislation that permits them to provide a product or service.

Reputation

When picking a reputable business opportunity people will often look to review sites for feedback from others. This can offer you some interesting details about what people think about a company and how the company responds to complaints. In reading the reviews though keep an open mind knowing that no company exists without complaints against it. Good companies that you would want to associate with, are those that try to address customer complaints or resolve issues brought to their attention. People with an axe to grind will sometime post negative reviews and hide in the anonymity of that post. So be smart when reading review sites, and look for dates, patterns or themes and try to separate the intelligent comments from the less helpful and questionable ones.

Look before you leap

When you decide on which business opportunity you wish to join, be sure to take your time and read over what you are agreeing to before you sign on the dotted line or hit the submit button. Determine what your up front cost is, your monthly cost (if any), your ongoing cost? What happens if you want to cancel, is there a guarantee, or is there any long term obligation or a penalty for cancelling? Find out how your sales will be tracked, how often will you paid, for which services and how will you be paid.

In summary, here are 5 questions to ask yourself for any company you are considering for a home business opportunity.

1. How long has the company been in business? What is their reputation?

2. What is the product or service you will be selling? What is the value in the market place? There should ALWAYS be a product or service being sold.

3. What is the initial cost to get started in the business? What do you get for that amount of money? What are the ongoing costs?

4. What kind of support or service will you receive as an Affiliate Marketer or Reseller for the company to help you make sales? What kind of support of service will the people you refer receive when they make a purchase?

5. How much money are you paid by this company when you make a sale, how often, and how will your sales be tracked?

These questions and information contained within are a guideline to help you make a smart decision about an online business opportunity that is right for you.

One final bit of advise. Once you have found a company to represent be sure to be realistic about your earnings and accept some responsibility for your own success. At the end of the day, your success comes down to you, and your efforts. It won’t matter what business opportunity you select if you don’t take the time to learn about the program, learn how to market online, and make an honest consistent effort to build your own success.

I hope this has helped you so you can select one or more legitimate companies and you can join the growing population of people making money at home using the power of the web.

Cacey Taylor

Cacey Taylor is the Owner of http://HomeBizNetworker.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

How a guy built a seven figure online business…

You ever noticed that some of the best online marketers don’t actually study online methods?

They study offline ‘traditional’ methods.

So anyway, this guy I know –  earns multiple seven figures a year from his online business.

His customers think he’s great and his products sell like crazy

His secret?

He studies traditional methods of selling.

I’m talking about techniques and methods that were popular before the internet, then he finds a way to automate it using technology and put it online.

Same techniques, newer technology.

For example, he knows that when you run an ad in a newspaper it needs to be seen on average around 8 times by a prospect before they’ll buy.

So he uses retargeting in his online business (you know those ads that seem to follow you around when you’re browsing?)…

…to make sure that he gets the necessary eight views (at least) per prospect.

He also knows that we’re more likely to go  back to the guy that we’ve successfully bought from in the past and that we trust for our next purchase rather than go to a new salesman or company

So he treats his buyers’ list like family.

He also knows that we’re more likely to buy based on:

==>> Trust

==>> Familiarity

==>> Word of mouth from trusted sources

==>> Past experience

==>> …and a dozen other factors rather than being sold by ‘cold’ marketers

So he uses technology to automate and replicate the conditions he needs and to fulfill the above requirements!

By clever use of Facebook, autoresponder emails, tweets, forums, psychology and tracking and testing he knows pretty much what he should be saying to his new  prospects, his existing customers, his existing subscribers, and his VIP clients at any given time to maximize their value to him

Technology doesn’t have to mean distant and impersonal either:

If a personal handshake is required to seal a deal with a VIP client he’ll replicate it with a personalized video, gift or (snail mail) letter that will have the same effect.

If he launches a new ‘line’ of goods or product he’ll hold a VIP ‘viewing evening’ for his most valued customers, and make them aware that they’re in his inner circle

I’ll say it again – He replicates the best ‘old school’ selling techniques using current technology.

If it worked fifty years ago don’t think it won’t work today, because my friend is living proof it DOES

When you first look at his business it looks horribly complicated.

But if you’ve ever bought a premium car from a salesman, bought shares through a city broker or hold an Amex Gold or Platinum card you’ll recognize what he’s doing immediately

He’s looking after his customers, in the same way, you’d be looked after at the Savoy or Waldorf Astoria in 1922

Sure, he might be using modern technology but he’s building relationships, selling products and acquiring prospects in ways that have been used for hundreds of years.

If you think online business is any different to offline business think again.

We’re still selling to human beings and we haven’t evolved anywhere near as fast as technology.

We still like to feel special.

The really successful marketers online know that and use it

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE

Three Unspoken Reasons You Could Be Failing With Your Online Business

Obviously there are more than just three reasons why some people never quite crack it online of course…

..luck, motivation, background, even family support all play a part

But from the experience of working with numerous clients and customers I can safely say that following are three of the main reasons that can cause normal, intelligent, motivated people to fail with their online businesses:

ONE: Fear of investing money

You can’t set up an online business for free. It can’t be done.

If you’re anything like me you’ll need to find this out for yourself, of course, but if you want to save yourself two years of hard work and anguish then take the following to heart:

You need to invest in your business.

You’ll need resources, software, traffic, outsourcing, and professional help.

You won’t need it all at once of course, and if you do it correctly your business will fund itself as you go on…

…but being afraid, reluctant or unwilling to invest money in your business is most likely to be the thing that kills it off in the long run.

You wouldn’t (and couldn’t) operate without funds if you opened a high street shop or bought a franchise right?

Well there’s no difference

You need to spend money on your business.

Some things you can do for free, ALL things you can’t.

TWO: Failure to acquire the specific knowledge you need.

You don’t need to know everything but you DO need to know the right things.

You need to know the basics of selling, how to use certain bits of software or hardware, and you need to know how to put it all together…

..and if not putting it together physically yourself, then you need to know how it SHOULD fit together.

You can outsource a lot of your business, but you need to know that something exists to be able to outsource it!

You can’t work in a surfboard shop or computer shop successfully without knowing how the kit works.

You don’t have to know everything but you do have to know how to access the information you don’t have.

Likewise, if your business isn’t moving forward because you simply don’t know the technical aspects of how to do something then FIND OUT. Actively seek it out.

The knowledge won’t appear by magic one

Saturday morning when you’re at the gym and eventually it will turn into a roadblock and logjam your whole business.

Yes, you could outsource it but if it’s something you’ll be doing again and again like putting JVZoo button code onto your page or configuring a JVZoo funnel then it’s going to cost you a lot of money and time each time you need it doing.

So find out how to do it yourself.

Ask, Google, check YouTube, forums, networks, FAQ’s, support desks, friends, or whatever you need to FIND OUT the information that you need to know.

You’d be more than amazed at the number of people I hear from who are ‘stuck’ and have been for months because they say they don’t know how to do a certain thing…

..yet it only takes my support people TEN SECONDS to find a link to a YouTube video that walks them through that very information!

It’s crazy.

It’s lazy too.

If you need information find it.

You’ve got the internet. If you’d started a business 50 years ago it’d be a damn sight harder than it is now.

Research is a skill. Learn it.

THREE: Too much focus on the internet and not enough on the marketing

 Internet Marketing IS just that – selling stuff on the net.

It’s not a ‘thing’ in itself. It’s a WAY to selling something.

So it’s not a product – you’ll need one of those.

It’s not a sales letter or video – you’ll need one of those too.

Nor is it traffic. You’ll need to sort that aspect of your business out too.

Once you get that fact sorted out in your head you’ll be fine. But you need to really get it.

Took me a while to realize that pretty much  ALL the aspects of running a ‘normal’ business – from lead management through to making sales – were applicable to an internet business too

Sure, an online biz can be cheaper to set up than a shop or warehouse (all you need is a website) but when it comes to getting eyes on your product and then convincing the buggers to buy it…

…it’s just like any other form of selling.

So while it’s OK to use fancy software and platforms to make your selling easier or more effective, don’t make the mistake of thinking you’ll make money from that platform or software alone.

You won’t.

And then there’s one of MY main faults – tinkering with stuff.

There’s nothing I love more than installing a new plugin, bit of script or subscribing to a new service and spending days messing about with it.

The only problem is I’m a crap techy and I spend far too long doing something that is unproductive when I should be doing something to move my business forward.

I’ve managed to discipline myself only ever to get outsourcers to do stuff like this now, but I know people who spend their entire time online messing about with things like this and it means their business will never progress.

Focus on your business. Focus on what brings in the MONEY, NOT the internet side of things.

I know it’s much more fun installing a new blog theme or messing about with that new plugin you bought…

…but that’s NOT internet marketing, that’s just internet 🙂

And it doesn’t bring the money in.

So focus on what DOES.

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE